Training Form：WorkshopTheme：Excellent Product Manager Workshop StormLanguage：English, provide Chinese simultaneous interpretationTime And Location： May 24th -25th, 2012,BeijingTraining Fee： 16,000 RMB /Person
Discount：Discount 20% before May 15th
Group Discount：30% for 4+ people before May 15stCourse Features
- Top product master in the world
- Experiences from leading companies
- The latest techniques and tools
- 100 essential lessons in product management
- Full of examples to illustrate the point
InstructorMarty CaganDuring the course of the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, America Online, and eBay. Before pursuing his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty began his career at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers. After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Martin worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, interaction design, usability engineering, technical writing, software testing, engineering management, and general management. Marty is a graduate of the University of California at Santa Cruz with B.A. degrees in Computer Science and Applied Economics (1981), and of the Stanford University Executive Institute (1994). Marty is also the author of Best-selling book “Inspired: How to Create Products Customers Love.”
Who is the workshop for?
- Product President, Product Vice-president
- Product Director
- Product Manager
- Product Designer
- Product Marketing Manager
- Project Manager
- Development Manager
What will I learn?
- The role and responsibilities of great product teams
- The critical attributes of great products
- To identify and assess a product opportunity
- To define a product that you know represents a winning product
- To create a product design that delivers a great user experience
- To optimize that product with analytics and split testing
- How to avoid the most common mistakes product managers make
- To succeed with Agile methods
Marty's BlogProduct Management VS Product Marketing
How to Kill Innovation
The Best PM Model
Product Manager VS Business Analyst
Assessing Product Opportunities
Seven Deadly Sins of Product Planning
"When it comes to creating inspiring products, Marty Cagan knows his stuff."
-Pete Deemer, Former Chief Product Officer, Yahoo!
"At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products."
- Frerk-Malte Feller, Managing Director, eBay Germany
Top Product Mistakes: and How to Avoid ThemThere are some product mistakes that are so common that they account for many of the failed products out there. During this section we discuss these mistakes, with relevant examples of each, and most importantly we discuss how to avoid making them in the future.
Product Organization Overview: Roles and ResponsibilitiesEverything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern Internet product team.
Product Planning: Deciding Which Oppotunities to PursueOne of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, and portfolio management and product planning.
Product Discovery: Discovering Successful ProductsThe heart of the product team's job is to discover products that are valuable, usable and feasible, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major validation techniques including conceptual prototyping and user testing as well as live-data prototyping and A/B (aka split) testing.
Product Optimization: Refining Existing ProductsOnce a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including web analytics and A/B testing.
Product Execution: Working with Product DevelopmentOnce the product team has defined the product, the product development organization works to build and test the product. In this section we describe how modern product organizations apply Agile methods primarily from Scrum and XP to rapidly deliver quality software.
Summary: the Top 10 Key PracticesWe conclude with a summary of the ten most critical practices for improving your organization’s ability to innovate as well as your ability to increase velocity, followed by a discussion on how to go about implementing change in the organization.
“When it comes to Product Management, Marty Cagan knows his stuff. Our Product Managers come away from his workshops with armfuls of new insights and techniques. Highly recommended!”
“Marty excels at understanding what the end user wants and is able to teach that skill to product teams. They have a real impact on the business metrics.”
“Our company, used Marty and his colleague for an extended Product Management training class. The result is that we have a team that is much better trained, more productive and more effective.”
|Course：||Excellent Product Manager Workshop Storm|
|Address：||2F,No.10 conference room,No.9,Temple Bells Road,Haidian District,Beijing|
Discount: 20% before May 15th
|Language：||English speaking，simultaneous interpretation will be provided|
|Benefit：||Training materials, exquisite business lunch, fruits and refreshments|