• Training Form:Workshop
    Theme:Excellent Product Manager Workshop Storm
    Language:English, provide Chinese simultaneous interpretation
    Time And Location:  May 24th -25th, 2012,Beijing
    Training Fee:  16,000 RMB /Person
    Discount:Discount 20%  before May 15th
    Group Discount:30% for 4+ people before May 15st
  • Course Features
    • Top product master in the world
    • Experiences from leading companies
    • The latest techniques and tools
    • 100 essential lessons in product management
    • Full of examples to illustrate the point
  • Who is the workshop for?
    • Product President, Product Vice-president
    • Product Director
    • Product Manager
    • Product Designer
    • Product Marketing Manager
    • Project Manager
    • Development Manager
  • What will I learn?
    • The role and responsibilities of great product teams
    • The critical attributes of great products
    • To identify and assess a product opportunity
    • To define a product that you know represents a winning product
    • To create a product design that delivers a great user experience
    • To optimize that product with analytics and split testing
    • How to avoid the most common mistakes product managers make
    • To succeed with Agile methods
Instructor
Marty Cagan
During the course of the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, America Online, and eBay. Before pursuing his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty began his career at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers. After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Martin worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, interaction design, usability engineering, technical writing, software testing, engineering management, and general management. Marty is a graduate of the University of California at Santa Cruz with B.A. degrees in Computer Science and Applied Economics (1981), and of the Stanford University Executive Institute (1994). Marty is also the author of Best-selling book “Inspired: How to Create Products Customers Love.”
Content
  • Top Product Mistakes: and How to Avoid Them
    There are some product mistakes that are so common that they account for many of the failed products out there. During this section we discuss these mistakes, with relevant examples of each, and most importantly we discuss how to avoid making them in the future.
  • Product Organization Overview: Roles and Responsibilities
    Everything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern Internet product team.
  • Product Planning: Deciding Which Oppotunities to Pursue
    One of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, and portfolio management and product planning.
  • Product Discovery: Discovering Successful Products
    The heart of the product team's job is to discover products that are valuable, usable and feasible, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major validation techniques including conceptual prototyping and user testing as well as live-data prototyping and A/B (aka split) testing.
  • Product Optimization: Refining Existing Products
    Once a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including web analytics and A/B testing.
  • Product Execution: Working with Product Development
    Once the product team has defined the product, the product development organization works to build and test the product. In this section we describe how modern product organizations apply Agile methods primarily from Scrum and XP to rapidly deliver quality software.
  • Summary: the Top 10 Key Practices
    We conclude with a summary of the ten most critical practices for improving your organization’s ability to innovate as well as your ability to increase velocity, followed by a discussion on how to go about implementing change in the organization.
Training Case
      Silicon Valley product master, former vice president of products at eBay. Marty Cagan visited Shanghai on October 15-16 for two days and held the workshop "Excellent product manager for high-end training.” The two-day course discussed Marty’s depth analysis of the core responsibilities of product managers is to explore the product and how to create the minimum feasible products, how agile products are based on the prototype design process, how to avoid common mistakes done by the product manager, and through testing in groups made us aware of the importance of the user testing and usability testing of the product! In this training, with the depth of learning and communication that Marty holds, attendants gain a greater understanding of product management and they will have a new of the way of thinking!
Company Comment

“When it comes to Product Management, Marty Cagan knows his stuff. Our Product Managers come away from his workshops with armfuls of new insights and techniques. Highly recommended!”

“Marty excels at understanding what the end user wants and is able to teach that skill to product teams. They have a real impact on the business metrics.”

“Our company, used Marty and his colleague for an extended Product Management training class. The result is that we have a team that is much better trained, more productive and more effective.”

    Course

Course:   Excellent Product Manager Workshop Storm
Teacher:   Marty Cagan
Address:   2F,No.10 conference room,No.9,Temple Bells Road,Haidian District,Beijing
Cost: 16,000 RMB/person,
Discount: 20% before May 15th
Group Discount: 30% for 4+ people before May 1st
Language:   English speaking,simultaneous interpretation will be provided
Benefit:   Training materials, exquisite business lunch, fruits and refreshments
Phone:   400-886-0806
Email:   workshop@pm-china.org
Registration:
Contact
Phone:400-886-0806; 021-58700621
PM-China offers quality services to help Product Managers and Product Designers to develop in their role and be the best they can at what they do. From our platform you can deepen your managing skills, share and try out new ideas, learn the latest trends and build a valuable network with professionals from China and Silicon Valley in the US. The services we provide include in-depth training and workshops with experienced experts from China and US. We provide monthly interactive club activities with guest speakers, panel discussion and great networking possibilities. We host the greatest Product Manager Conference in China every September where hundreds of people gather and listen to inspiring talks and workshops from the best thinkers and professionals in the industry. Our website is in the heart of our services, here you can read interviews, book reviews, product news, new startups and find information about activities, workshops or what speaker that will guest PM-China in the near future. We will also host a vacant job search on our website. Email:workshop@pm-china.org
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